For one-semester, lower-level undergraduate courses in Business Communication, Written Business Communication, Applied Writing, and Business Writing.

Practical, well-organized, and readable, this highly successful text explains the basics of business communication and then gives students practice in applying them in many "real-world" forms of communication. It employs writing exercises to emphasize the workplace skills needed to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations.