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Reading Graphic Design in Cultural Context
Grace Lees-MaffeiNicolas P. Maffei
出版Bloomsbury Publishing, 2019-02-07
主題Design / GeneralDesign / History & CriticismDesign / Graphic Arts / Branding & Logo DesignDesign / Graphic Arts / GeneralArt / History / Modern (late 19th Century to 1945)Design / Product
ISBN08578580259780857858023
URLhttp://books.google.com.hk/books?id=5pKDDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.