登入選單
返回Google圖書搜尋
Quantitative Research Methods for Communication
Jason S. WrenchCandice Thomas-MaddoxVirginia Peck Richmond
其他書名
A Hands-on Approach
出版Oxford University Press, 2019
主題Language Arts & Disciplines / Communication StudiesReference / ResearchSocial Science / Media Studies
ISBN01908610619780190861063
URLhttp://books.google.com.hk/books?id=5r0MuAEACAAJ&hl=&source=gbs_api
註釋Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.