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其他書名
Logo, Identity, Brand, Culture
出版RotoVision, 1999
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralDesign / Graphic Arts / Branding & Logo Design
ISBN28804632899782880463281
URLhttp://books.google.com.hk/books?id=5zRQAAAAMAAJ&hl=&source=gbs_api
註釋In the fight for market share and customer loyalty, the logo is a key weapon in the corporate armoury. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logos are a primary means of communicating corporate values to customers and employees, to shareholders and investors, in the marketplace and in the world.