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Strategic Management
Richard Robinson
John Pearce
出版
McGraw-Hill Education
, 2012-01-19
主題
Business & Economics / Management
ISBN
0078029295
9780078029295
URL
http://books.google.com.hk/books?id=604HywAACAAJ&hl=&source=gbs_api
註釋
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout
Strategic Management
, 13e. This thirteenth edition of
Strategic Management
has a refined message and a new subtitle:
Planning for Domestic & Global Competition
. This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes NEW or revised chapter material, 30 NEW cases, and dozens of NEW illustrations.