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E-commerce for Malaysian SMEs in Selected Services
Siew Yean ThamAndrew Jia Yi Kam
其他書名
Barriers and Benefits
出版ISEAS Yusof Ishak Institute, 2019
ISBN98148813849789814881388
URLhttp://books.google.com.hk/books?id=651LzQEACAAJ&hl=&source=gbs_api
註釋Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.