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The Immense Imaginary Chocolate Company
Barbara Burns
其他書名
Candy Coated Statistics
出版Independently Published, 2021-04
主題Education / Decision-Making & Problem Solving
ISBN9798731666633
URLhttp://books.google.com.hk/books?id=651tzgEACAAJ&hl=&source=gbs_api
註釋This is a book for students and for professionals who need to understand how data can help them in their business decisions. It is not a standard statistics textbook or reference book. Instead, it is sort of like a helpful elf sitting on your shoulder whispering advice into your ear.You can make business decisions solely based on your intuition, gut feeling or by the 'seat of your pants'. Sometimes those decisions will work out. Sometimes they will fail. However, proper analysis and use of data can often help you select the best decision. They don't replace intuition and common sense, but they add to it.So, this book is written for people who do not like maths, who fear having to do a presentation to the bosses including figures and charts, or who do not know whether to trust consultants' reports with pages of figures and graphs.I wanted this book to be fun to read - I wonder how many statistics books fall into that category -and useable by people in a range of businesses. I used an imaginary chocolate company for class examples when I taught business statistics classes at a small university for many years, and decided to let that imaginary chocolate company be the theme of the book.Many teachers of statistics will be horrified that this book does not cover the development and proofs of the formulas and techniques. In fact, it doesn't even contain the formulas. In the same way that many of us learn to drive a car without learning how the mechanical parts of the car operate, so should people be able to use statistics without learning how the formulas were derived or how they work. Some people, once they have learned to drive, decide to then take a car maintenance class. In the same way, users of this book can refer to the wealth of "real" statistics books to find out where a certain formula came from and why it works.