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Contemporary Strategy Analysis Text Only
Robert M. Grant
出版John Wiley & Sons, 2016-01-05
主題Business & Economics / Decision-Making & Problem SolvingBusiness & Economics / Management
ISBN11191208379781119120834
URLhttp://books.google.com.hk/books?id=6C_vCQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.