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其他書名
A Guide to Planning, Methodology and Evaluation
出版Kogan Page, 1999
主題Business & Economics / Marketing / Research
ISBN07494291789780749429171
URLhttp://books.google.com.hk/books?id=6GdEAAAAYAAJ&hl=&source=gbs_api
註釋Starting out in market research can be difficult without suitable guidance to set you on the right path. Practitioners and students alike will find all the answers in this comprehensive and easy to follow introduction to the subject. Up-to-date details of market research agencies, codes of practice and quality schemes are provided, alongside a list of useful contacts and a comprehensive bibliography. The book covers all the most recent developments including a section on making full use of the Internet -- ""marketing for free"" -- and also comprehensive information about research into customer satisfaction.