登入選單
返回Google圖書搜尋
Marketing in the Digital Age
John O'ConnorEamonn Galvin
出版Financial Times Prentice Hall, 2001
主題Business & Economics / Marketing / MultilevelBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital MarketingComputers / Online Services
ISBN02736419569780273641957
URLhttp://books.google.com.hk/books?id=6H4rAQAAMAAJ&hl=&source=gbs_api
註釋The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.