登入
選單
返回
Google圖書搜尋
The Customer Delight Principle
Timothy L. Keiningham
Terry G. Vavra
其他書名
Exceeding Customers' Expectations for Bottom-line Success
出版
McGraw Hill Professional
, 2001
主題
Business & Economics / Advertising & Promotion
Business & Economics / Business Communication / General
Business & Economics / Customer Relations
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Business & Economics / Personal Success
ISBN
0658010042
9780658010040
URL
http://books.google.com.hk/books?id=6IojTgMK4FAC&hl=&source=gbs_api
註釋
Presents techniques to move your customers beyond mere satisfaction. This book reveals how leading marketers consistently retain and grow their customer bases by moving beyond satisfaction to discover and fill each customer's unseen yet essential needs.
