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Principles and Practice of Sport Management
Lisa Pike MasteralexisCarol A. BarrMary A. Hums
出版Jones & Bartlett Learning, 2005
主題Business & Economics / ManagementSports & Recreation / GeneralSports & Recreation / Business Aspects
ISBN07637262309780763726232
URLhttp://books.google.com.hk/books?id=6J5QBwuVg5EC&hl=&source=gbs_api
EBookSAMPLE
註釋This textbook describes the skill sets needed by the professional sports manager, and surveys the various subdisciplines within the sports management field. The 21 chapters discuss financial and legal principles, high school and collegiate sports, facility and event management, broadcasting, and the health and fitness industry. The second edition u