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The Meaningful Brand
N. Hollis
其他書名
How Strong Brands Make More Money
出版Springer, 2016-04-30
主題Medical / Public HealthBusiness & Economics / Development / GeneralMedical / GeneralBusiness & Economics / Development / Economic Development
ISBN11373655959781137365590
URLhttp://books.google.com.hk/books?id=6L0YDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.