If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews.
CONTENTS:
1. Getting Noticed by Your Customers
2. Making Your Mark with Journalists
3. Getting Media Attention
4. Getting Your Copy Published
5. Telling Your News - Press Releases
6. Becoming an Industry Guru - Articles
7. 'If it worked for them..' - Case Studies
8. Face to Face - Working with Journalists
9. Face to Face - Media Interviews
10. Face to Face - Holding Effective Press Conferences
11. And if they get it wrong... Case studies