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Professional Trade Show Exhibit Manager's Handbook
Brett Alexander Lipeles
出版Brett A Lipeles, 2006
主題Business & Economics / GeneralEducation / General
ISBN14276005629781427600561
URLhttp://books.google.com.hk/books?id=6PHR2AJkaY8C&hl=&source=gbs_api
EBookSAMPLE
註釋The quintessential guide to purchasing and running your trade show display booth or exhibit for less. Unlike all of the other books written about how to present your company and product at the show, this handbook covers every part of the trade show display logistics cycle such as: Preparing the Request for Proposal and purchasing the booth; Shipping the exhibit; Managing the various union workers at the show to maximize efficiency during display installation and dismantle; Working with show management to achieve your results; Packing, shipping, and storing your exhibit; Qualifying, negotiating with and choosing service providers and checking the related bills and getting those bills corrected before, during and after the show. These are proven techniques: If you master and apply the tips that are documented within this guide you will reduce the costs of running your exhibit by an average of 30% at each and every show that you attend.