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Retail Management
Barry BermanJoel R. Evans
其他書名
A Strategic Approach
出版Macmillan, 1983
主題Business & Economics / Industries / Retailing
ISBN00230852079780023085208
URLhttp://books.google.com.hk/books?id=6RhZAAAAYAAJ&hl=&source=gbs_api
註釋This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.