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A New Approach to Modeling the Adoption of New Products
Oliver Toubia
其他書名
Aggregated Diffusion Models
出版Marketing Science Institute, 2008
URLhttp://books.google.com.hk/books?id=6TiBAQAACAAJ&hl=&source=gbs_api
註釋"Combines traditional aggregate approach with the agent-based approach to describe and forecast the diffusion process of new products; uses model to enable a major consumer packaged goods (CPG) manufacturer to develop a theory-driven aggregate diffusion model and to calibrate this model shortly after launch using survey data."--