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How to Do Business in China
Michael Yih-chung Shen
出版Dorrance Publishing Co., Inc., 2004
主題Business & Economics / International / GeneralBusiness & Economics / Marketing / Multilevel
ISBN08059644369780805964431
URLhttp://books.google.com.hk/books?id=6V3GEEhl51MC&hl=&source=gbs_api
EBookSAMPLE
註釋The China market is increasingly important for multinational companies. However, it is also extremely tough and challenging. In this invaluable guidebook, Dr. Michael Shen shares his intensive in-the-field experience, addressing China's business and cultural environment, how to get up and run China operations, how to grow the China market, and even how to manage traveling and living in China.