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The Content Analysis Guidebook
Kimberly A. Neuendorf
出版SAGE Publications, 2016-04-25
主題Language Arts & Disciplines / Communication StudiesReference / Research
ISBN14522564119781452256412
URLhttp://books.google.com.hk/books?id=6XyzDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.