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Championing Science
Roger D. AinesAmy L. Aines
其他書名
Communicating Your Ideas to Decision Makers
出版Univ of California Press, 2019-01-22
主題Language Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / Speech & Pronunciation
ISBN05202980989780520298095
URLhttp://books.google.com.hk/books?id=6gt0DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.