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其他書名
Marketing and Strategy
出版Elsevier Health Sciences, 2001-01-30
主題Medical / Optometry
ISBN97807506723820750672382
URLhttp://books.google.com.hk/books?id=6hmjTkgHMXkC&hl=&source=gbs_api
EBookSAMPLE
註釋Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
  • Covers the basics of marketing, finance, strategy development, management, communication, and technology.
  • Self-assessment exams serve as educational tools.
  • Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
  • Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.