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Contribution of Corporate Ethics for Sustainable Development in Front-Line Organization

出版	SSRN, 2016
URL	http://books.google.com.hk/books?id=6j76zgEACAAJ&hl=&source=gbs_api

註釋One of the largest industries in the global economy is retail sector which is going through an incredible change all over the world as there is seen a huge enhancement in customer needs and change in the buying patterns. Due to its contribution of 14 to 15% in GDP it is one of the important pillars of Indian economy (McKinsey and Company, 2007). The Indian retail market has become the largest outlet worldwide since it exceeds to more than 14 million outlets. For a long time, the corner shops and retail stores were the only options available to the buyers but the trend is towards international formats of retailing. At present when foreign investors are increasing day by day in modern retailing, local small retailers need to be more attentive in responding to present day competitive market changes if they want to maintain their existence in this competitive environment. Understanding of human aspects of business ethics and managerial skills are crucial factors that affect the sustainability of small retail business. In this case there is a dire need of outstanding efforts to accelerate the professionalism of small retailers. The present paper therefore aims to analyze how business ethics play a crucial role in sustainable development and success of small retailers.