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Global Wine Tourism
Jack Carlsen
其他書名
Research, Management and Marketing
出版CABI, 2007
主題Cooking / Beverages / Wine & Spirits
ISBN18459317189781845931711
URLhttp://books.google.com.hk/books?id=6kH3Is1RxfoC&hl=&source=gbs_api
EBookSAMPLE
註釋Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.