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Successful Charity Marketing
Ian Bruce
其他書名
Meeting Need
出版ICSA Publishing with Prentice Hall Europe, 1998
主題Social Science / GeneralSocial Science / Philanthropy & Charity
ISBN18607203829781860720383
URLhttp://books.google.com.hk/books?id=6pSikQEACAAJ&hl=&source=gbs_api
註釋Focusing on charity positioning and brand loyalty, which many see as the way forward, this work takes commercial marketing tools and applies them to voluntary organization activities such as service provision, fund raising and pressure group work.