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How to Adapt Ethnography to Digital and Social Media
Robert V. Kozinets
其他書名
Options and Considerations for Online Cultural Research
出版SAGE Publications, Limited, 2022
ISBN15296092759781529609271
URLhttp://books.google.com.hk/books?id=6r9NzwEACAAJ&hl=&source=gbs_api
註釋Digital experience and social media interaction are important elements of the contemporary cultural environment. This How-to Guide explains the general principles of ethnography and discusses the challenges that accompany their adaptation to digital technology and social media contexts. It considers the principles of ethnography and which of its specific elements need to be reworked or redeveloped. The major approaches to the ethnographic investigation of digital and social media are then overviewed. The guide compares the relative strengths and foci of the different approaches. The final section identifies seven important criteria to inform researcher decisions about ethnographies of virtual experiences and social media.