登入選單

返回Google圖書搜尋

Strategic Marketing for Educational Institutions

Philip KotlerKaren F. A. Fox

出版	Prentice-Hall, 1995
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralEducation / Administration / GeneralEducation / Finance
ISBN	01366898929780136689898
URL	http://books.google.com.hk/books?id=6vwlAQAAIAAJ&hl=&source=gbs_api

註釋

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.