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Selling the Dream
Peter Alsop
其他書名
Classic New Zealand Tourism Posters
出版New Holland Publishers (NZ) Limited, 2016
主題History / Australia & New Zealand
ISBN18696644429781869664442
URLhttp://books.google.com.hk/books?id=6x0TDAEACAAJ&hl=&source=gbs_api
註釋Vintage New Zealand tourism posters from 1920-1960 show a glamorous destination for international visitors. In the heady days of early tourism, New Zealand was viewed as a wonderland of scenic beauty, with spectacular sport-fishing, unique Maori culture, diverse geography and ease of travel -with planes and trains transporting visitors all over the country. This book celebrates the touring exhibition Selling the Dream and features a Foreword by the Director of Canterbury Museum. The text provides fascinating glimpses into the thinking behind the marketing campaigns of the day, and the posters reveal a young colony growing in confidence and maturity, with signs of an emerging national identity.