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Social Media
Regina Luttrell
其他書名
How to Engage, Share, and Connect
出版Rowman & Littlefield, 2014-08-14
主題Computers / Internet / Social MediaBusiness & Economics / Public RelationsComputers / Internet / BloggingLanguage Arts & Disciplines / Communication Studies
ISBN14422261379781442226135
URLhttp://books.google.com.hk/books?id=72VVBAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through
  • a thorough history of social media and pioneers of the field;
  • chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others;
  • discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future;
  • and real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.