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Brand Command
Alex Marland
其他書名
Canadian Politics and Democracy in the Age of Message Control
出版UBC Press, 2016-03-15
主題Political Science / Public Policy / Communication PolicySocial Science / Media StudiesPolitical Science / Political Process / Political Parties
ISBN07748320619780774832069
URLhttp://books.google.com.hk/books?id=72aDCwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.