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其他書名
Marketing in the 21st Century
出版Textbook Media Press, 2014-08
主題Business & Economics / General
ISBN09960954039780996095402
URLhttp://books.google.com.hk/books?id=7AXcoQEACAAJ&hl=&source=gbs_api
註釋With the 12th edition, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases, the authors also take advantage of our online publishing model and provide carefully selected links to videos, web-sites and articles that provide students with real-time lessons in marketing. Supported by a complete list of instructor ancillaries as well as student supplements including a unique Student Portfolio for Marketing Planning.