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Mass Media and Political Participation
註釋Research has demonstrated a positive relationship between consumption of traditional news media and engaging in mainstream political participation including voting, donating money to a political campaign, and volunteering for a political campaign. Significantly less attention has been directed toward understanding how new media--including websites, social networking sites, and blogs--may affect political participation. Data from the 2008 Pew Internet and American Life Project is used to analyze the relationship between traditional and new news media, and different forms of political participation, including traditional participation, unconventional or protest participation, and those who engage in both (called heavy participators). Results suggest the importance of new media for political participation.