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Realizing Business Model Innovation
Martin Trapp
其他書名
A Strategic Approach for Business Unit Managers
出版Springer Science & Business Media, 2014-02-06
主題Business & Economics / Strategic PlanningBusiness & Economics / LeadershipBusiness & Economics / Management ScienceBusiness & Economics / ManagementBusiness & Economics / General
ISBN36580509429783658050948
URLhttp://books.google.com.hk/books?id=7LrEBAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.