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EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Arthur ThompsonAlex JanesMargaret PeterafCiara SuttonJohn GambleA. Strickland
出版McGraw Hill, 2013-02-16
主題Business & Economics / ManagementBusiness & Economics / General
ISBN00771526709780077152673
URLhttp://books.google.com.hk/books?id=7MovEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.