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The Economics of Strategy

David BesankoDavid DranoveMark T. Shanley

出版	Wiley, 1996
主題	Business & Economics / Economics / MicroeconomicsBusiness & Economics / Strategic PlanningBusiness & Economics / Economics / GeneralBusiness & Economics / Industrial Management
ISBN	04715984969780471598497
URL	http://books.google.com.hk/books?id=7QQeAQAAIAAJ&hl=&source=gbs_api

註釋

This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.