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出版Routledge, 2013-06-17
主題Business & Economics / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / Management
ISBN11363718939781136371899
URLhttp://books.google.com.hk/books?id=7XecmnPI7FcC&hl=&source=gbs_api
EBookSAMPLE
註釋Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations

Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.