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Consumer Testing and Evaluation of Personal Care Products
Howard R. Moskowitz
出版CRC Press, 1995-09-13
主題Medical / DermatologyScience / Chemistry / Industrial & Technical
ISBN08247936769780824793678
URLhttp://books.google.com.hk/books?id=7YCT2Tfri70C&hl=&source=gbs_api
EBookSAMPLE
註釋This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.