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Managing Visitor Attractions: New Directions
Bruce Prideaux
Alan Fyall
Anna Leask
C. Michael Hall
StephenW Boyd
Richard Voase
Stavros Christadoulakis
Ken Robinson
Victor T.C. Middleton
Terry Stevens
F. Kazasis
G. Anestis
Stephen Wanhill
Geoffrey Wall
Joan C Henderson
BradleyM Braun
Martin McCracken
Derek Robbins
Philip Goulding
Myra Shackley
出版
Routledge
, 2012-04-27
主題
Business & Economics / Entrepreneurship
Business & Economics / Management
Business & Economics / Industries / Service
Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN
113638121X
9781136381218
URL
http://books.google.com.hk/books?id=7aYrBgAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.
Divided into five parts, the book tackles the following topics:
· the role and nature of visitor attractions
· the development of visitor attraction provision
· the management of visitor attractions
· the marketing of visitor attractions
· future issues and trends
With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
