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Principles of Marketing

Frances BrassingtonStephen Pettitt

出版	Pitman, 1997
主題	Business & Economics / Marketing / General
ISBN	02736051359780273605133
URL	http://books.google.com.hk/books?id=7bKkPwAACAAJ&hl=&source=gbs_api

註釋

This is an introduction to marketing, outlining the marketing philosophy and customer orientation before embarking on an in-depth explanation of the main aspects of marketing. The book ends with sections on marketing management and marketing implementation. from throughout the EU and Eastern Europe and is designed to appeal to the readership in these markets. The text has been developed with the student in mind and features a four-colour presentation throughout, allied to chapter objectives, chapter summaries, vignettes, person profiles and end of chapter exercises.