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Public Opinion
Slavko Splichal
其他書名
Developments and Controversies in the Twentieth Century
出版Rowman & Littlefield, 1999
主題Language Arts & Disciplines / Communication StudiesPhilosophy / PoliticalSocial Science / Sociology / GeneralSocial Science / Media Studies
ISBN08476916329780847691630
URLhttp://books.google.com.hk/books?id=7ivc8M7LQXQC&hl=&source=gbs_api
EBookSAMPLE
註釋This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the Ospiral of silenceO model and looks at the role of mass media in the formation and expression of public opinion. This comprehensive and original treatment is a must for all serious students and scholars of public opinion.