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The Biotechnology Business
Peter Daly
其他書名
A Strategic Analysis
出版Rowman & Allanheld, 1985
主題Business & Economics / GeneralBusiness & Economics / Development / Business DevelopmentBusiness & Economics / Marketing / GeneralBusiness & Economics / Industries / GeneralScience / Biotechnology
ISBN08476746069780847674602
URLhttp://books.google.com.hk/books?id=7p22AAAAIAAJ&hl=&source=gbs_api
註釋This comprehensive analysis is concerned with the forces shaping industry structure, as well as with the strategic responses, options and constraints affecting both the new biotechnology firms and established firms such as pharmaceutical multinationals. Beginning with a non-technical introduction to biotechnology and its applications, the author describes the types of companies involved in the commercialization of biotechnology and how they are financed. He then analyzes the special relationship between science and technology, the role of national governments, and such factors as entry barriers and technological uncertainty.