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其他書名
Concepts and Cases
出版Wiley, 1995-01-02
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN04710554849780471055488
URLhttp://books.google.com.hk/books?id=7vsoAQAAMAAJ&hl=&source=gbs_api
註釋Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies. Special attention is paid to current topics on managing strategic account relationships, team development, work force diversity, Total Quality Management and ethical issues. This edition features 21 new cases, increasing the total number of cases to 49. Cases appear at the end of each chapter. Thoroughly updated tables, figures and references.