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Behavioural Incentive Design for Health Policy
Joan Costa-FontTony HockleyCaroline Rudisill
其他書名
Steering for Health
出版Cambridge University Press, 2023-06
主題Business & Economics / Public FinanceMedical / Health Care DeliveryMedical / Public HealthPolitical Science / Public Policy / Economic Policy
ISBN10091681349781009168137
URLhttp://books.google.com.hk/books?id=7xW7EAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Behavioural economics has become a popular way of tackling a broad range of issues in public policy. By presenting a more descriptive and possibly accurate representation of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy tries to make sense of decisions that follow a wider conception of welfare, influenced by social norms and narratives, pro-social motivations and choice architectures which were generally neglected by standard economics. The authors show how this model can be applied to tackle a wide range of issues in public health, including smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings and attitudes towards vaccinations. It shows not only how behavioural economics allows us to better understand such challenges, but also how it can design effective incentives for addressing them. This book is an extensive reassessment of the interaction between behavioural incentives and health.