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Google圖書搜尋
The Effects of Introducing Advertising in Pay TV: a Model of Asymmetric Competition Between Pay TV and Free TV
Helmut Dietl
Markus Lang
Panlang Lin
出版
Univ., Inst. für Betriebswirtschaftslehre
, 2012
URL
http://books.google.com.hk/books?id=84TGvQEACAAJ&hl=&source=gbs_api