登入選單
返回Google圖書搜尋
其他書名
A Modern Synthesis
出版Cengage Learning, 2014
主題Business & Economics / Industries / GeneralBusiness & Economics / Industries / ServiceBusiness & Economics / Industries / Hospitality, Travel & TourismTravel / General
ISBN14080884369781408088432
URLhttp://books.google.com.hk/books?id=89_doAEACAAJ&hl=&source=gbs_api
註釋Suitable for tourism students who look for an introduction to their studies which helps overcome these challenges, this book covers both key principles and contemporary themes and issues at a global scale. Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. This is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to tourism for students across all levels, serving as a point of reference throughout their course.