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Sales Force Management

Gilbert A. ChurchillNeil M. FordOrville C. Walker

出版	Irwin, 1997
主題	Business & Economics / GeneralBusiness & Economics / Sales & Selling / General
ISBN	02561378709780256137873
URL	http://books.google.com.hk/books?id=8AS8QgAACAAJ&hl=&source=gbs_api

註釋

This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.