登入選單

返回Google圖書搜尋

Competitive Marketing Strategy

Stephen DannSusan J. Dann

出版	Pearson Education Australia, 2007
主題	Social Science / Social Work
ISBN	073397161X9780733971617
URL	http://books.google.com.hk/books?id=8ENJGQAACAAJ&hl=&source=gbs_api

註釋

This Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitive marketing strategy is presented as an ongoing, dynamic process of analysis, refinement and continued assessment. This book is designed to be used in a capstone marketing strategy unit at either an upper level undergraduate or postgraduate level.