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其他書名
Blending Theory and Practice
出版Financial Times/Prentice Hall, 2004
ISBN14058714589781405871457
URLhttp://books.google.com.hk/books?id=8G_jtwEACAAJ&hl=&source=gbs_api
註釋Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable f.