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Managing Corporate Social Responsibility
W. Timothy Coombs
Sherry J. Holladay
其他書名
A Communication Approach
出版
John Wiley & Sons
, 2011-10-03
主題
Business & Economics / Advertising & Promotion
Social Science / Sociology / General
Social Science / Media Studies
ISBN
1444336452
9781444336450
URL
http://books.google.com.hk/books?id=8GpKEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Managing Corporate Social Responsibility
offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business