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Fundamentals of Selling
Charles M. Futrell
其他書名
Customers for Life
出版Irwin/McGraw-Hill, 1999
主題Business & Economics / Sales & Selling / General
ISBN025625981X9780256259810
URLhttp://books.google.com.hk/books?id=8HwrAQAAMAAJ&hl=&source=gbs_api
註釋Futrell's pragmatic approach, pulled from his own experiences as a sales professional, emphasizes real-world approaches to selling. Global and non-traditional selling situations, like business-to-business and small business exchanges, are featured along with coverage of the impact of new technologies -- including the Internet -- on the selling environment. New experiential exercises at the end of each chapter challenge the reader to apply the selling concepts just covered.