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Small Business Management
Charles E. Bamford
Garry D. Bruton
其他書名
A Framework for Success
出版
Thomson/South-Western
, 2006
主題
Business & Economics / Management
Business & Economics / Small Business
Business & Economics / Industrial Management
ISBN
0324236174
9780324236170
URL
http://books.google.com.hk/books?id=8JwXAQAAMAAJ&hl=&source=gbs_api
註釋
SMALL BUSINESS MANAGEMENT is a problem-based book for the small business course where experiential learning is key. This text emphasizes problem-based learning through working with real problems faced by entrepreneurs and small business owners. SMALL BUSINESS MANAGEMENT has built real-world scenarios into its chapters, via its Office Lots continuing case, and interspersed exercises throughout where students often play the roles of financial analyst, marketer, and business owner in order to find solutions. In essence, SMALL BUSINESS MANAGEMENT will be a hands-on learning practicum. With a solid emphasis on research and the most current environmental conditions in small business, and the authors ‚' backgrounds in strategy, this text provides a solid foundation in terms of the types of business students are most likely to start, which are those businesses that start out small and are expected to stay small for the foreseeable future. The text also provides coverage and development of the business plan which is found in SMALL BUSINESS MANAGEMENT ‚'s Appendix.